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Digital marketing techniques in 2016

| Advertising | January 18, 2016

Digital marketing is an umbrella term for the targeted, measurable, and interactive marketing of products or services using digital technologies to reach and convert leads into customers and retain them. The key objective is to promote brands, build preference and increase sales through various digital marketing

In last few years digital technologies are doing substantial role in the field of marketing.   Now buyer can research and decide what they have to buy and which brand they have to buy etc.  If you want to sell your product you need to present your products to your end users.  So how we will reach our customers to present our products?

Mobile marketing

What is Mobile Marketing?

Mobile marketing is marketing on or with a mobile device, such as a smart phone. Mobile marketing can provide customers with time and location sensitive, personalized information that promotes goods, services and ideas.

How you will do mobile marketing?

  • Mobile Ads
  • Mobile apps
  • Mobile images
  • Video ads
  • SMS
  • Google Ad words

Social Media Marketing

What is Social Media Marketing?

Social Media Marketing is the process of gaining website traffic or attention through social media sites.

How you will use social media for your marketing?

  • Create social media pages
  • Games and apps
  • Social media apps
  • Social media groups

While doing social media marketing you need to consider lots of factors.

  • Don’t be a spam
  • Target your audience
  • Target local
  • Target age group if applicable

Search engine optimization (SEO)

(SEO) is the process of affecting the visibility of a website or a web page in a search engine’s unpaid results—often referred to as “natural,” “organic,” or “earned” results.

If you have an attractive website it’s very good for your business but the website should be visible to the audience. In order to make your website visible to the customers it should optimized for the search engines.

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